Discover the advantages and techniques of social media marketing and how you can use them to boost your business. Through eight self-paced lessons learn how you can market your brand on social media platforms; how to create your marketing plan; the details of working with Twitter, Facebook, LinkedIn and YouTube; how to use location-based marketing to boost sales and gain loyal customers; and how to analyse your social return on investment.
In each lesson you’ll find clear, expert instruction, interactive quizzes, practical exercises, summaries and a way to review topics so you can progress at your own pace.
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Key Learning Points
Take a comprehensive look at social media and how it can be used for effective marketing strategies with this course.
Focus areas include:
- Social authority and brand – Learn how to develop your branded look on social media channels, what to put in a social press release and how to build your social authority.
- Twitter – Explore the best methods for attracting a large Twitter following and the process for creating a Twitter live chat.
- Facebook – Generate ideas for a customised Facebook landing page and how to use Facebook Places and Check-In deals.
- LinkedIn – Learn the correct etiquette for sending LinkedIn connection requests and how to wow new customers on LinkedIn by answering questions.
- YouTube – Find out how to share YouTube videos on Facebook and Twitter and gather tips for optimising your YouTube video SEO.
- Advanced marketing – Take a close look at location-based marketing terms and concepts, suggestions for using daily deal campaigns and an overview of built-in analytics tools for the top social media platforms.
Advantage of this course
Social media marketing is an integral part of day-today life and a thorough knowledge of how to use it will impress employers and advance your career prospects, or help you market your own business. Other benefits of this course include:
- Get the skills and knowledge you need with Social Media Marketing
- Follow the material sequentially or choose separate sections at your own time and pace Assess your progress
- Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers
- Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives
- Learn to monitor results and assess your program’s effectiveness
Buy this course now and equip yourself with all the skills necessary to plan and implement a successful social media strategy.
- How to build your social authority
- Tips on developing your branded look
- What to put in a social press release
- How to attract a Twitter audience
- The process for creating a live Twitter chat
- Ideas for a customized Facebook landing page
- How to use Facebook Places and Check-In Deals
- Etiquette for sending LinkedIn connection requests
- How to wow new customers on LinkedIn by answering questions
- How to share YouTube videos on Twitter and Facebook
- Tips for maximizing your YouTube video SEO
- Location-based marketing terms and concepts
- Suggestions for using daily deal campaigns
- An overview of built-in analytics tools for the top platforms