Discover the advantages and techniques of social media marketing and how you can use them to boost your business. Through eight self-paced lessons learn how you can market your brand on social media platforms; how to create your marketing plan; the details of working with Twitter, Facebook, LinkedIn and YouTube; how to use location-based marketing to boost sales and gain loyal customers; and how to analyse your social return on investment.

Learn how to make the most of Google Plus and YouTube for marketing and sales. This course takes an in depth look at this powerful social media platform and the best way to use it to promote your business or company.